#StartupLife1: Why Did You Decide To Become A Proptech Startup Founder?

In a recent Forbes series, Angelica Krystle Donati delves into the motivations, challenges, and experiences of PropTech startup founders around the world. Nearly 70 founders shared their stories, offering unique insights into what drove them to innovate in real estate.

Markus Asikainen, Co-Founder of Exquance Software, recounted his journey: “As analysts and asset managers in a large real estate investment company, Ivan and I relied on time-consuming Excel models, which took up 75% of our workday and limited our ability to focus on important aspects like market analysis and acquisitions. Unable to find a software solution to automate this work, we decided to build one ourselves.”